The Digital Owner

For people building real businesses online

Founder Stories

Justin Welsh Left a Senior Job and Built a Business of One

After a health scare, a startup sales executive started writing on LinkedIn. Within a few years, courses and a newsletter had replaced his consulting work.

Founder Stories

Pieter Levels and the Case for Shipping Small

A Dutch developer set out to launch 12 projects in 12 months. A few of them became real businesses, and he still runs them himself.

Founder Stories

Sahil Lavingia Raised Millions, Then Ran Gumroad Almost Alone

Gumroad began as a weekend project, grew to 23 staff, and after a failed fundraise shrank back to one person. The business kept growing anyway.